Instructions - In feed - tap on “made with effect” below this caption In reels - tap on “floating 3D text” in the bottom corner of the reel **one tip: don’t hit backspace too quickly. Unfortunately IG gets confused when you double-tap and tries to switch camera. It helps if you type slowly ???? **more tips in my IG story highlight
Our creation process - Karen asked me if this would be possible to make a filter that lets people place 3D text in their videos. The process of making this with VFX can be a pain - you have to manually track the scene, learn how to use 3D, etc etc. But if we made a filter... it would be much easier for people.
And... I figured it out! Btw we couldn’t use the phone’s built-in keyboard for this (AR filters on Instagram don’t give us permission to do it) so I took on the challenge to build my own keyb
REAL-TIME 3D DEFORMATION
Change the geometry of 3D objects in real-time in AR, without any baked and prepared animations!
A MAGICAL PICTURE
AR effect with morph between two images in real time! We believe that AI and AR are the future, which we are heading towards with confidence. And the hand tracker will make you feel like a real magician.
CLAIR GIFT CARD
Interactivity - the ability to communicate with the user - is the main thing in AR. That is why we are trying to use interesting mechanics in every project. In this case we made the opportuinity to colour elements: it really attracts users attention and is also very fun!
If you have a Clair gift card you can try the AR filter here.
Reel Dance
Special project for "Those Long Nights" by Lenslist.
The critical part of the night life for all young people is dancing. With reel dance, it’s now even easier. Just choose a song, collect points and get 5 stars for your best moves.
Phygital concept of AR butterfly dedicated to the presentation of new Samsung Flip 3 & Fold 3 models — glass shapes and neon trails show the combination of physical and digital contexts.
An immersive space was used for the presentation — a maze with game of color and light, which was supplemented by AR object in a form of a butterfly, the symbol of the new line.
CARD GAME
We implemented a prototype of a card game with elements of augmented reality. An idea that can turn the world of board games upside down.
FLOWER DESSERT
An interactive dessert for a popular restaurant in the capital, guaranteed to add even more emotions to the visit. This is an answer to the question how AR can increase the value of an offline product.
Interest is driven by the randomness of what’s happening, visitor has no idea which flower he will come across!
HAVAII SUPSURF
Project which was aimed to make sup surfing even more interesting. An interactive AR character is a jumping out of the water shark which will appear when you hover your phone over the tag on the sup.
Check out cool shimmers on the water.
BELLE CHARACTER
We managed to catch the trend with filters that turn you into your favorite cartoon character. We were inspired by anime.
STOLL'S KEY
The first augmented reality monument in Russia, which was released in May 2020. The monument has become one of the most interesting sights of Voronezh. Project was dedicated to the Stoll factory in Voronezh.
The ghost of entrepreneurship! Ancient Voronezh business icon, which became an example of "successful success" in new Russia.
An unusual object emerges from the ground — a glass wrench in height of a five-story house. Such a wrench was produced at the plant at the beginning of the twentieth century. On both sides of the handle there is a sign "Voronezh" and "Partnership V. G. Stoll and Co."
THE VILLAGE
The project was made within Rosbank Future Cities digital public art festival.
Authors of the idea: Digital Object Alliance (Sasha Puchkova and Anna Leonova, Moscow)
DELIVERY ROBOT
A game in the augmented reality, which allows to create a customizable gaming space and to control a drone using a joystick on the screen.
Give it a go!
This project is created for the Instagram platform, and can be accessed via the link.
INSIDE A BUBBLE
For those who do 3D, this project might seem rather easy. Because, for instance, in Cinema 4D you can easily add a Metaball with just a couple of clicks, and objects will flow into one another. But AR doesn’t work this way.
We manually wrote a code for a shader, where we managed to set up an object and each reflection in its material.
We are a small team of designers, programmers and artists, who create projects involving AR and 3D.
We are a small team of designers, programmers and artists, who create projects involving AR and 3D. Our strong suit is to combine new technologies and beautiful visual appearance to fulfil complex and functioning ideas. More than two years of work in this field has given us strong cases and led to cooperation with many big brands. Every day our projects reach more than 1 000 000 people.
But there is no room for complacency! So if you have interesting idea — contact us!
Do you have an interesting project idea? Fill out the form and we will contact you!
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― Allan Cook
Digital Reality Business Leader Deloitte Digital
Relevance
"As AR evolves, it will revolutionize our lives and will become as significant of a technology shift as the web or mobile was to society, changing how we view and interact with the world around us."